Monday, 11 February 2013

Useful Commandments for New Bloggers

Created by Amartya Gupta
 Read the first part of this post.

5) Thou shalt not ignore the effects of colors: Colors are omnipresent, and their universal roles as a stimulus don’t change even on a blog or any website. These are the elements that seemingly blend with each other to give blogs a visual presence; other than blending, they differentiate the most important part of a blog from the rest: the textual part.

Combining colors to get the right appeal can be tricky, and wrong combinations can give the wrong impression to visitors or readers. The industry that thrives on the economy of attraction has done a great deal of research and experiments in the past to find the effects of various colors on people, and the results have found relevancy among bloggers as well.

It’s important for you as a blogger to use colors as effectively as possible, and for an effective use you need to know what colors suit your niche.

Your first decisive step towards the right direction is to see whether you are using the correct background color, which forms the bedrock for other colors.

Five odd facts about colors:

  • People are more likely to think a website is spammy if it uses a bright background without the color white in the blend.
  • A blogger will never go wrong with a white background, because the color white is associated with purity. The combination of black and white denotes minimal and is very popular among bloggers.
  • The color red is believed to fuel eroticism which is why p0-rn sites use it extensively.
  • Black is a popular color for the background in websites dedicated to rock bands especially Gothic rock bands.
  • The combination of yellow and red is known to induce hunger in people which is why they are the favourite colors of McDonalds. Bloggers who blog about food can benefit from using yellow in their background.
significance of colors
Meaning of colors

6) Thou shalt not use sub-domains: There’s always a limit to what you can achieve as a blogger, and the extend of that limit shrinks when you go on blogging under a sub-domain.

I am not saying that you can’t get traffic with a sub-domain; as a matter of fact, there are blogs like HYPERBOLA and a Half that are doing pretty well.

My idea of blogging under an own domain is about building a unique identity.  Whether you blog on Wordpress or Blogger, having an own domain definitely gives you an edge.

7) Thou shalt not use country specific domain extensions: If you intend to make money out of your blog, then you can’t limit yourself with a country specific extension like .in, .jp, .uk, etc. View a complete list of extensions.

To get the maximum amount of traffic, you need to go international with a generic top level domain and create content relevant to people of all countries.

.com, .org, .net and .info are the best domain extensions for a blog. However getting a desirable domain name with the extension .com is difficult compared to others because of its popularity.

8) Thou shalt not use annoying pop-ups: A lot of people don’t like pop-ups especially when they are reading the content; it doesn’t matter whether they are toolbars, recommendations or share buttons.

A few recommendations on using pop-ups:

  • Avoid multiple pop-ups on a single page, and if you do use pop-ups then keep their number at a minimum, one or two is fair.  
  • Avoid advertisements that pop up when a visitor enters a website or blog.  Also avoid hovering ads they are really annoying.
  • Avoid full screen pop-ups at all cost.
  • Never use pop-ups that open in a separate window.
  • Social stats and similar posts are probably the best things to put up as a pop-up, and advertisements are best to avoid as pop-ups.

9) Thou shalt not neglect social networks: Primarily, people log on to the Internet to find answers and to socialize. And when people socialize they share a lot.

As a blogger, having a social presence invites people to share the content.

Facebook, Twitter and Google+ are the common networks, and the latest addition is Pinterest. If you don’t have a Pinterest account, then open one today and pin all your photos.

10) Thou shalt not neglect feedbacks: As a blogger, your job is to know your audience and tailor your content in the way that suits your audience. And the best way to know them is to listen to what they are saying.

Closely monitor what people are saying about your website on social networks and on your blog.

Tools to monitor conversations on social media:

  • Topsy: You can track conversations and retweets about you and your blog on Google+ and Twitter. It’s basically a social search engine that analysis billions of tweets and posts. Just type in your domain name and see the conversation.
  • Google Analytics: You can have an in-depth view of your blog’s social engagement.  
  • Disqus: It’s a popular commenting system that makes your comment threads more sharable on various social networks. One of many features is the reaction counter that features on every page and shows the number of mentions of that page on Twitter.

Do comment and show what you think about the commandments. You can also share your addition or additions.

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