Wednesday, 23 January 2013

Should Blogger Post Title Be h2 or h3

The biggest challenge for any new Blogspot blogger is to overcome the constant ranting about Blogger not being SEO friendly from others, usually non Blogspot bloggers. This is a pressure, not everyone can handle in the way that it should be. Newbies, who don’t know anything about HTML and CSS stuff, form the majority who give in to the pressure and pay heed to unsolicited, fallacious help from other bloggers; the kind of help that may very well put a full stop on their blogging journey. In this post, I am going to clear a few misconceptions regarding the post title header tag. 
 Blog Post title h2 or h3
Created by Amartya

I don’t know why there’s an epidemic of misinformation about blogger template hacks and the resulting SEO effects. I think that the domino effect has played its part as a fuel to the fire otherwise fire of misinformation. 

Many so called expert bloggers preach that people who use the default templates of Blogger will eventually lag behind, because those templates aren’t SEO friendly.  And one of many hacks they recommend is to change the post title header tag to h2 from h3. The obvious reason they give behind the change is that Wordpress blogs use h1 tag for the post title and thus have an SEO edge over Blogger blogs. So how much truth is there in this blatant statement regarding the Blogger post title? What I have heard from expert template designers, just by changing the post title header tag from h3 to h2 will yield no SEO advantage but rather will cause more trouble than solve anything.

My experience with the hack:

Last week, I tried the hack myself to see whether it works or not. And after three days, the result left me fuming. Not only it yielded zero results, the hack downgraded my posts in the SERPs(Search Engine Result Page). One of my posts had been ranking on the second page for the keywords “Logitech f710 review” before I changed the h3 tag to h2; within days after implementing the change, the same got downgraded to the third page in Google search. On seeing the negative result, I immediately reverted back to the default header tag. Everything went back to normal after a few days.

What the experts are saying:

After the debacle with the header tag, I Googled the problem to find a suitable explanation, and I was lucky enough to stumble upon this video from BloggerXpertise and Confluent Forms LLC. In the video, David Kutcher and his business partner Tom explain that the header tags h1 (blog title), h2 (blog description, widgets titles, date & time) and h3 (blog post title) are semantically correct, because Blogspot blogs are tightly structured. If you have a Blogger blog then you should really listen to the entire video carefully. By the way, Confluent Forms LLC, based in Easthampton, MA, is highly regarded in the business of making professional Blogger templates and widgets. David Kutcher, company president, a few years back did a guest post on Blogger’s official website, which means the Blogger team has its eyes on Confluent Forms LLC for their brilliant work.

Why some people aren’t using the default h3 for their post title?

People who know the technical nitty-gritty- HTML, CSS and other stuff- can find a way around by building their own templates or heavily customizing a default template of Blogger. I am not a web-designer, but still what I think, what they are doing is to somehow segment the blog into sections and giving an h1 title to each one of them. Just watch the video; they are the professional gurus who have explained it all in a way anyone can understand.

What I learned from the header tag fiasco:

I have learnt my lesson, and I have also learnt that the default Blogger templates are OK in terms of SEO. As long as a Blogspot blogger has quality content, the blogger will get traffic regardless of whether he/she implements any hack or not.

The Bottom-line:

Blogspot bloggers should think twice before applying any changes to their template.  Your chances of making a mistake are higher if you go on changing your template without knowing HTML.


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